Companies spend on average ~12% of revenue on marketing. In today’s digital world, measuring effectiveness of marketing data is easier than ever. We can now track how many people are seeing or clicking on our ads.
There are many digital channels companies will use to market: Google, Facebook, Twitter, Spotify,Bing, etc. These major social media companies all offer means of extracting your marketing data to measure which channel is performing best.
Here are some steps to begin building a marketing dashboard: